Our Beginning

Serving Rural America

Rural King Supply, America's Farm and Home Store, planted its roots in Mattoon, Illinois in 1960, when Kermit Speer and Keith Beaird observed that rural customers were being ignored by many large retailers. Serving rural and farm customers continues to be our primary goal, almost 60 years later.

Since our first store in 1960, we have grown to 116 stores, and we continue to grow every year. Our stores are located in 13 states (Illinois, Indiana, Kentucky, Missouri, Tennessee, Ohio, Michigan, Pennsylvania, West Virginia, Virginia, North Carolina, Florida, and Alabama) and continue to serve rural customers both in stores and on our websites, www.ruralking.com, www.rkguns.com, and www.rktractors.com.

Our locations have an outstanding product mix, with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, sporting goods, seasonal items, housewares, and toys. We have recently added our own line of tractors, and that market continues to grow for us, as well. All Rural King stores will sell and service RK Tractors beginning in 2020.

As we grow, we don't forget the core values we share with our customers. We know the meaning of hard work and the value of a dollar. We are committed to providing excellent customer service in all our locations, because we are our customer.

We encourage you to come in and take part in our nearly 60-year tradition by enjoying a free bag of popcorn and cup of coffee on us.